Cosmetic surgery is on the rise with tech, and Hollywood is at the center of it

The North American Cosmetic Surgery Market Report 2021 reveals that the market will grow at a compound annual growth rate (CAGR) of 6.34% between 2021 and 2028. This figure is maintaining its trajectory of becoming a reality.

Surgical procedures in the US alone will increase by 54% in 2021, according to the Society for Aesthetic Surgery. In Canada, the leading cosmetic procedures are Botox and rhinoplasty, with more than 18,100 and 9,900 online searches for these procedures, respectively.

Many hail Hollywood as the ultimate mover of the cosmetic surgery industry. That’s because Hollywood has always been the icon that sets the standard of beauty on and off screen. The fact that many celebrities have gone through plastic surgery to enhance their looks will always be reflected in how many are willing to go the same route. One benefit of this movement is the gradual removal of the stigma associated with cosmetic surgery.

Dr Ali Esmail, a renowned fellowship-trained facial plastic and reconstructive surgeon in the field of rhinoplasty, forehead reduction, face and neck lifts, said that due to the high social acceptance of cosmetic surgery , the cosmetic surgery industry is becoming more and more popular.

He said: “It’s not uncommon for people to come in and try to get what some celebrities get. However, we think about the procedures holistically and try to guide our patients about the results they want to achieve rather than the specific procedure they want .”

New York-based surgeon Darren Smith echoed Esmail’s comments in a CNN talk about the growing popularity of celebrity buccal fat pad removal. Surgery to accentuate the cheekbones by removing fat from the buccal fat pad.

“I think social media plays a huge role,” he said. “We’re seeing social media leading the charge as people have faster and more frequent access to the latest celebrity looks and trends.”

As Smith puts it, “people are now sharing more about their experiences,” which has led to “the disappearance of taboos about plastic surgery.”

“People are more willing to talk about it,” he said.

The average cost of cosmetic surgery is falling

Cosmetic surgery has long been considered a goldmine for plastic surgeons due to the high cost of plastic surgery. The report shows that procedures such as facelifts start at $8,000, excluding facility costs and related costs.

Celebrities like Demi Moore have reported spending over $500,000 on plastic surgery to look good. Christopher Maloney’s $92,000 facelift helped restore his confidence.

However, the cost trajectory of cosmetic surgery is changing. The decrease in surgery cost is mainly due to the increase in the number of cosmetic surgeons and alternative procedures. Dr Esmail said this was a direct response to the newfound cultural acceptance of cosmetic surgery.

According to him, “Cosmetic surgery is no longer taboo, it has become a popular choice for people who want to improve their appearance or well-being. Regularity means more demand and more supply, which affects cost.”

An industry that once boasted sparse demand, which helped it to be highly profitable, now has a large number of suppliers to meet the ever-increasing rate of demand. Intense competition has made cost reduction a must for most practices to survive the competition. However, top practices with proven track records are still able to charge premium prices in exchange for their outstanding delivery.

rise of technology

As the cosmetic surgery industry has flourished, advanced technological innovations have been made to improve the quality of procedures. This can be seen in the increasing use of technological tools such as ultrasonic saws in cosmetic surgery.

While these techniques are great, the importance or usefulness of some in cosmetic surgery may be questionable.

“It’s cool to try new technology, but sometimes you have to be careful not to be fooled by gimmicks. For ultrasonic rhinoplasty, we use ultrasonic saw technology to perform the procedure, which increases our precision while reducing the risk of injury to the patient. said Dr. Esmail.

Increase in the number of cosmetic surgeons

Increased demand has led to an increase in doctors’ interest in plastic surgery as technological advancements have made the procedure more attractive.

In the US alone, there are more than 14,049 businesses in this $27 billion market. This includes professionals who change the field of medical practice to venture into aesthetic medicine, such as general practitioners, nurse practitioners, and even naturopathic physicians who leave treating high blood pressure and diabetes to pursue Botox injections and other cosmetic procedures. This has greatly increased the number of aesthetic medicine practitioners, in addition to the traditional core specialties of plastic surgery, dermatology and facial plastic surgery.

“Every face is different, which means every case is unique. You have to give your full attention during each procedure so you don’t miss even the tiniest detail. This makes it an exciting Challenging because it always keeps you on your toes.Other surgeries like tonsillectomy or septoplasty become very monotonous, like muscle memory, which is not a bad thing for the patient during surgery, usually during surgery Excitement is a bad thing. Procedures like rhinoplasty are always changing with new technology and each patient. It’s a blessing and a curse because you keep improving your results but never really master the procedure, always There are places where you can do better,” he said.

The rise in the number of cosmetic surgeons has made the procedure more accessible to everyone, which in turn has increased the popularity of the market.

The Confluence Between Cosmetic Surgery and Entrepreneurship

With the increasing popularity of cosmetic surgery, the market is considered to be a part of the fashion and cosmetics industry even more than the medical industry. Currently, it is considered more of a cosmetic treatment than a wellness procedure.

The Hollywood industry has contributed to this trend with explanatory shows such as Botched and NipTuck, among many other cosmetic procedures. This brought plastic surgery into the realm of entertainment and fashion.

Additionally, most celebrities who undergo cosmetic surgery view it as an accessory to achieve a certain look, especially if they undergo high rates of regular fillers, Botox, and other face-enhancing procedures.

This trend has grown cosmetic surgery practice into an entrepreneurial industry, with many clinics participating permanently as private equity entities, rather than the usual private practices of the past.Surgery, especially in Los Angeles, is booming as a result

“Before this, retirement meant that your practice closed with you. Today, you have the option to sell your business to private equity when you retire. Physicians have a lot of incentive to continue growing their business to improve when they retire. possible purchase price,” Dr Esmail said.

While cosmetic surgery is open to everyone, women account for 94 percent of all procedures, with 43 percent of college-aged patients admitting to being willing to undergo more procedures in the future.

Despite these numbers, some people still consider cosmetic surgery taboo for different reasons, including body-positive spells and the associated risks of the procedure.

View co-host Sunny Hostin recently opened up about her breast reduction surgery on the show, explaining the dramatic changes the surgery has made and how she hit her limit two years ago.

“When I was 16 I had a really bad body image because I had double D boobs. I never thought they would get bigger. I have kids. Thank you Gabriel and Paloma. They became G’s,” she said. “As many of you know, over the years on the show, I wore sports bras, bodysuits, and girdles at the same time so I could wear what I felt comfortable in, and in the end, my Back hurts very much. “

She put the idea of ​​the reduced surgery on hold for two years after speaking with her co-host, Joy Behar, who warned her of the risks involved in anesthesia. Hostin’s husband also objected, but she persisted. According to her, it was due in part to pain and an accident at the White House Correspondents’ Dinner in which she was unable to fit a dress. Hostin said the surgery cost more than $30,000 and took about five hours to complete. From G cup to C cup.

In the segment on The View, Hostin said she wanted to be honest with her audience because she used to think that celebrities with certain bodies were just “clean eating.”

“A lot of them were eating, or they were getting plastic surgery. That’s something they decided to keep private,” she told People. “I want to be honest. And I’m having fun.”

Ultimately, the decision to undergo cosmetic surgery comes down to personal factors, and Hollywood has played a big role in its normalization.