Viewers of Dancing On Ice joked that the show should be renamed “Commercials on Ice” because of the massive breaks in each episode.
There have long been complaints about the ad load on prime-time shows, but fans of the skating competition think the scales have been tipped too far this year.
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In fact, many of the complainers joked that skating interrupted their enjoyment of the ad because they noticed the number of commercial breaks in Sunday’s episode.
One viewer tweeted: “They should rename this show as Commercials on Ice!!”
Others joked: “Did everyone love the itvs ad this year? Sorry, I meant dancing on ice”
Another viewer wrote: “#DancingOnIce Really enjoyed tonight’s ad, I’d give them a 7.5. “
The ad interruption issue was a common complaint from viewers who claimed that an ad would play after every skate.
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One viewer joked: “You know the series #DancingOnIce need? More ads. “
Another tweeted: “Hopefully #DancingOnIce on the BBC. The ice dance between all these commercials makes me nervous. “
Another added: “Skating has ruined my appreciation of all commercials.”
Others even turned it off, with some commenting that the cheers were too loud to be heard: “Turn it off, too many commercials and too much noise!”
One viewer shared the tip: “It’s not worth watching #DancingOnIce live. If you fast-forward through hundreds of commercials and chat after the dance, you can watch it in 20 minutes. “
On Sunday night, John Fashanu and his skating partner Alexandra Schauman became the first couple to be voted out of this year’s competition after a skating competition with Ekin-Su Culculoglu and Brendyn Hatfield.
Meanwhile, Carley Stenson and Mark Hanretty rocketed to the top of the series leaderboard with 32 points in their debut performance.
Dancing on Ice continues on Sunday on ITV1.