ENHYPEN is moving forward to Vegas. The seven-member K-pop group has been announced to headline the inaugural We Bridge Festival, a three-day cultural expo and music extravaganza celebrating Asian entertainment and culture.
ENHYPEN will join Korean superstar Kang Daniel and girl group VIVIZ, as well as K-pop actors Dreamcatcher, CIX, ONEUS, fromis_9 and Korean rapper BE’O. Many of these groups will make their U.S. stage debuts at the festival.
We Bridge will be held April 21-23 at the Mandalay Bay Convention Center and the Michelob ULTRA Arena at the Mandalay Bay Resort and Casino. While it’s a new festival, We Bridge has some impressive pedigree behind it, which is being put on by global entertainment company Infinite Prospects Entertainment (IPE) with support from MGM Resorts International – the same group that helped bring the The Las Vegas Strip turned purple last April during BTS’ “Allow You To Dance On Stage” tour in the city.
“IPE is honored to be partnering with Chris Baldizan and the MGM Resorts team for another event in Las Vegas that we know will be at the forefront of pop culture,” said Alex Kang, CEO of Infinite Prospects Entertainment. rolling stone“Last year’s BTS event was a mainstay in the entertainment world and we are proud to be a part of it. We are sure that the experience we create for our fans will bring about a new awareness that is broadly represented in music and culture.” ”
While ENHYPEN is visiting a series of US cities during their 2022 “MANIFESTO Tour,” the boy band skipped Las Vegas on the itinerary. The group said they were eager to finally see all the hype.
“We are excited to be participating in the We Bridge Festival and Expo,” ENHYPEN told rolling stone, in a statement. “We look forward to performing in Las Vegas and meeting all of our fans, so we hope to see you there in April.”
The exact time and schedule for the festival is still to be determined, and organizers have teased that more performances will be announced soon. What we do know is that the music portion of the festival will run over two days (probably Friday and Saturday), while the cultural fair will be held throughout the weekend.
In addition to welcoming Asian music, media, art and fashion brands, We Bridge has partnered with the Grammy Museum to network during special performances and Q&A sessions before and after the festival performances.
Kang said, “As Asian entertainment becomes more mainstream, we hope to increase awareness and exposure to artists, talent and brands within our community. The industry continues to grow in influence and popularity. We see this as our humble beginnings, and our vision is to build an even bigger stage that broadly represents all Asian talent.”
Check out the full list of artists and events on the We Bridge website.