Prince Harry and Meghan Markle’s Netflix documentary, book and series of interviews may have hurt the royal family, but they’ve clearly damaged their own brand in the process.
Pauline Maclaran, professor of marketing and consumer studies, told Express.co.uk the couple’s Archewell brand had “completely disappeared” amid the buzz around the Netflix series and Harry’s book.
Harry’s book, Standby, has sold over one million copies in the US and UK since its release.
Harry said in his book that he was personally attacked by his brother Prince William while discussing his relationship with his family after his marriage to Meghan Markle.
Commenting on the book, McLaren said, “Harry certainly isn’t going to act on it right away. Lost in all this is the Sussex brand – what is the Sussex brand?”
“We knew they were no longer allowed to use the Sussex Royal, so they set up the Archewell Foundation with Archewell Productions and Archewell Audio. The deal with Netflix and Spotify was connected to all of that.
“But with all this commotion and all this discussion, all the talk is about Sussex, Harry and of course ‘Spare’, which are sub-brands that are going around.
“You haven’t heard anything about Archewell, and Archewell seems to be completely lost in all these other things.
“With the Netflix documentary series and Harry’s book, it’s hard to see how they fit in with the Archewell Foundation’s goals of inspiring, uniting the community, and focusing on compassion generally.”
