Gwyneth Paltrow’s UK lifestyle store, Goop, can survive in London.
The store closed permanently after suffering damages worth £1.4million, according to the latest accounts. Mirror.
Paltrow had hoped to open more stores on high streets across the country, but things went downhill from there as Notting Hill Stories never opened after closing earlier in the pandemic.
The actress has signed forms to have Goop Inc Ltd, which handles cash from the UK branch, dissolved and struck off the register at the Companies Registry.
The company had £1.3 million in assets but owed creditors £2.7 million, resulting in huge losses.
The 50-year-old actress launched her Goop label in 2008 while living in London with her then-husband, Coldplay frontman Chris Martin. The store she opened near where she lived in west London when the company was founded closed last year. She still signs paperwork for the company under her old married name, Ms. G. Martin, per Daily Mail.
The company offers a variety of provocative and compelling products, including her most recent candle, This Smells Like My Orgasm, following This Smells Like My Vagina.
The health and well-being empire now sells its products online and in brick-and-mortar stores in the US, Canada and France.