Telugu filmmaker Harish Shankar raised serious concerns about the language barrier when dealing with Netflix executives. He expressed his concerns on Twitter about discussing business prospects with Netflix representatives who did not understand or speak Telugu.
“Dear @NetflixIndia, when you are approaching Telugu content, please appoint someone from Telugu speaking states in the content department… For many people, dealing with non-Telugu speaking heads while narrating It’s very difficult…. Hope you consider my request!!!” he wrote on his Twitter account.
Netflix has yet to respond to Harish’s tweet.
Dear @Netflix India When you are approaching telugu content, appoint someone from telugu state in content department…for many people it becomes very difficult to deal with non telugu responsible person while narrating…. Hope you consider my request! ! !
— Harish Shankar .S (@harish2you) January 17, 2023
In recent months, Netflix has stepped up efforts to expand its presence in the South by picking up the streaming rights to many highly anticipated titles. On the occasion of the Sankranti festival, the streaming giant has announced a list of films starring Telugu A-list stars that will be available on its platform and after their theatrical release. Some of the big names include Chiranjeevi’s Bholaa Shankar, Nani’s Dasara, Sundeep Krishan’s Buddy, Ravi Teja’s Dhamaka and Tillu Square.
Harish also has a big star movie in the pipeline called Ustaad Bhagat Singh. The film will mark his reunion with star Pawan Kalyan after more than a decade. The duo’s last film was Gabbar Singh (2011), a remake of the Bollywood hit Dabangg.