The number of unique visitors to the platform increased by 235% in the fourth quarter
OutKick hits record number of unique visitors in October
New York, January 19, 2023–(BUSINESS WIRE)–Fastest Growing National Multimedia Platform, OutKick, Founded by Clay Travis, Sees Substantial Growth in Custom Sports Group, Multi-Platform Independent Access in Q4 2022 The number of persons increased substantially. According to Comscore, OutKick ended the fourth quarter with an average of more than 9.1 million platform unique visitors, a 235% increase from the fourth quarter of 2021.
Additionally, October 2022 will be the platform’s highest-ever multi-platform unique visitor count at 12.2 million, according to Comscore, the largest month-to-month increase for OutKick. OutKick also drove 120 million total multi-platform views in the fourth quarter, a 191% increase compared to 2021.
Commenting on the milestone, Travis said: “The growth of OutKick has truly been phenomenal. Our talent continues to diversify its coverage and push the boundaries of the most pressing storylines, which not only drives the conversation, but captivates Largest audience on the entire platform. I couldn’t be more excited for the future of OutKick and what we’ve achieved in such a short amount of time.”
By 2022, OutKick will average more than 4.4 million platform unique visitors per month for the full year, an increase of 123% or more than double that of 2021. OutKick also sees a huge increase in social engagement on Facebook, Twitter and Instagram in 2022, with a 46 percent increase in social interactions, according to Shareablee. On Facebook, Twitter and YouTube, video views are up 94% compared to 2021.
*Source: Comscore Media Metrix® multi-platform, digital viewership totals, custom lists, including CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports and NY Post Sports, Jan-Dec 2022 month, usa
OutKick is one of the fastest-growing national multimedia platforms, producing and distributing engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s stable of industry-recognized journalists, hosts and contributors is accessible at http://OutKick.com as well as on live video, social media, podcasts and radio, with tens of millions of followers each month. OutKick is owned by FOX Corporation and was originally founded by Clay Travis. For more information, visit www.OutKick.com.
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