Sensormatic Solutions, Johnson Controls’ global retail solutions portfolio, showcased its comprehensive computer vision analytics technology at the 2023 NRF Big Show. Each of Sensormatic Solutions’ computer vision capabilities leverages proprietary deep learning algorithms to help retailers optimize labor allocation, enhance loss prevention efforts, maintain a safe environment for shoppers and employees, and gather insights about the shopper experience.
Subramanian Kunchithapatham (KS), CTO of Sensormatic, said: “Despite the relatively short time the technology has been on the market, we have significantly improved its capabilities from simple object detection to using sophisticated behavioral detection to identify and analyze shopper behavior. “solution. “Computer vision’s unparalleled insights allow retailers to enhance the store experience by automating specific tasks, freeing store associates to focus on valuable customer interactions.”
Maximize conversion opportunities through shopper engagement
The latest outcome-focused capabilities of computer vision are designed to help retailers leverage shopper behavior data to improve conversion rates and optimize merchandise placement and floor design by leveraging in-store path-to-purchase pattern insights. The technology can also identify opportunities for influencer marketing partnerships by identifying consumers’ purchasing choices and brand preferences throughout their journey.
Drive operational excellence by assigning labor to the right place at the right time
Due to labor shortages and the need to raise minimum wages, computer vision analytics automate employee tasks and provide powerful insights that can help retailers identify when and where employees are most needed to help enhance customer experience and drive sales while reducing labor cost.
With the popularity of omni-channel fulfillment options such as buy online, pick up in store (BOPIS) and curbside pickup, retailers are looking for ways to fulfill these orders while minimizing man-hours spent searching for items. Computer vision analysis enables exterior parking lot cameras to detect when customers arrive at the reservation area, alerting staff in real time to complete or deliver the order.
Insights expands proactive loss prevention and liability programs
Computer vision can enhance solutions in use today to help mitigate losses by enabling more proactive and preventative measures to deter theft, detect ORC activity, and help protect people and assets through real-time monitoring of suspicious and criminal behavior.
Sensormatic Solutions computer vision technology leverages existing video infrastructure investments and is easy to deploy. “While many retailers already rely on cameras for surveillance, they can now unlock a world of new capabilities by leveraging the same infrastructure to leverage our computer vision analytics to help drive sales, reduce risk, optimize workforces and enhance the customer experience, “Continue Kunchithapatham.
To learn more about Sensormatic Solutions’ computer vision analytics, visit booth #6305 at NRF 2023, January 14-17 at the Jacob K. Javits Convention Center and follow #SensormaticNRF2023 Twitter and LinkedIn. To visit a booth or meet with an account manager, please visit the Sensormatic Solutions schedule page.
