- The entertainment destination will bring a wide range of innovative experiences and change the entertainment landscape in the region
- SEVEN’s entertainment destination in Tabuk spans 40,000 square meters with over 72,500 square meters of built-up area
- SEVEN has awarded the development contract to AL BAWANI CO. LTD.
Riyadh, Saudi Arabia: Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), announced at the Municipal Investment Forum (Furas) organized by the Ministry to start building its entertainment destination in Tabuk, Ministry of Municipal and Rural Affairs ( MoMRA). With a development value of over SAR 1 billion, SEVEN’s entertainment destination in Tabuk will transform the region’s entertainment landscape with a wide range of attractions and experiences.
SEVEN’s entertainment destination in Tabuk was designed by world-renowned architect Gensler, with a built-up area of over 72,500 square meters and a land area of 40,000 square meters. Located on King Faisal Road, the entertainment destination is designed as a village nestled between gardens and leisure spaces, creating an extension of the internal environment. The entertainment destination welcomes guests under a stained glass canopy inspired by local arts and traditions. An innovative hydroponic tower, inspired by and paying homage to the city’s agricultural contribution to the Kingdom, creates an iconic attraction at the heart of the entertainment destination.
At the signing ceremony of the Municipal Investment Forum, SEVEN awarded the development contract to build the entertainment destination to AL BAWANI CO. LTD., a leading Saudi owned and managed company.
SEVEN Chairman Abdullah AlDawoodsaid: “We are excited to bring our exciting new entertainment experience to the people of Tabuk. We have appreciated the city’s rich culture and heritage as we developed our entertainment destination, infusing it into Tabuk unique features of Tabuk and ensure our destination meets the needs of everyone in Tabuk. Our entertainment destination gate will support the local economy, create jobs for city residents and enrich life in and visiting Tabuk the lives of people in grams.”
Fakher AlShawaf, Group Chief Executive Officer, Albawani Holding, Said: “We are delighted to be part of SEVEN’s entertainment project in Tabuk. Our commitment to SEVEN is to provide world-class entertainment facilities. The entertainment industry is growing rapidly in Saudi Arabia and we are eager to support it as a social and economic catalyst.”
Visitors will be offered a variety of exciting attractions, including a 4,000-square-meter highly immersive Family Entertainment Center, a second Junior Family Entertainment Center for children, and the Discovery Adventure Centre; The experience, which incorporates Discovery content developed in partnership with Warner Bros. Discovery.
SEVEN’s entertainment destination in Tabuk will also offer Mattel’s Hot Wheels branded electric go-kart experience for adults and children to enjoy, a 12-hole indoor adventure golf course featuring the latest technology to customize the experience, 10-lane futuristic bowling experience and a 10 Screen cinema. There will also be a multi-purpose event space that can host a variety of events as well as a variety of local and international retail, F&B outlets.
SEVEN is investing over SAR 50 billion in 21 entertainment destinations that will offer unique and innovative world-class entertainment experiences and global partnerships from the industry. SEVEN recently announced the start of construction of its entertainment destination in the Al Hamra district of Riyadh, as well as the selection of sites for upcoming projects in 14 cities in the Kingdom: Riyadh, Hajj, Makkah, Jeddah, Taif, Dammam, Hu Bayer, Al-Ahsa, Medina, Yanbu, Abha, Jizan, Buraydah and Tabuk.
Saudi Entertainment Ventures, a wholly-owned subsidiary of PIF, is tasked with investing, developing and operating entertainment destinations according to the highest and latest international standards and creating a sustainable entertainment sector that meets the needs of all in Saudi Arabia.
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About Seven:
Saudi Entertainment Ventures (SEVEN) was established by the Public Investment Fund (PIF) as an investment and development arm for the entertainment industry – a key pillar of the Kingdom’s ambitious social and economic plans.
SEVEN is improving the quality of life of millions of people in Saudi Arabia by improving the selection and quality of entertainment products in the Kingdom and building the talent and capabilities of the local entertainment industry.
SEVEN has partnered with some of the world’s most recognizable brands to build a world-class entertainment infrastructure in Saudi Arabia.
The new entertainment ecosystem developed by SEVEN will include 21 entertainment destinations in 14 cities, supporting PIF’s strategy to develop local entertainment and tourism.
For more information:
Please visit our website: https://seven.sa/
Or contact the media department: media@seven.sa
