LINCOLN, Nebraska (KLKN) – The Lancaster Events Center was packed with vendors and patrons for the sixth annual Women’s Expo.
While the headline might make it seem like the event only includes women-owned businesses, it’s much more than that.
The expo hosts small businesses that care about women, while many owners face higher supply prices and labor costs.
Danetta Jensen, owner of Canine Designs, said: “Given the minimum wage, we did have to raise wages a little bit to make sure all beauticians were paid adequately for their experience.”
Dean and Heather Ritchey have organized the Women’s Fair for six years, highlighting local businesses and encouraging new customers.
These events are extremely important for small businesses, especially if they are just starting out.
“That’s how we build our business through different shows like this one,” said Dr. Spencer Brown, owner of Adjusted Life Chiropractic. “It’s a great way to get out there and tell people how different we are.”
The Women’s Expo hosts more than 100 vendors and more than 3,000 customers in a day. Businesses sell everything from candles, jewelry and baked goods to gym memberships and spa treatments.
New suppliers to the show are excited about the opportunities the show offers.
“I think anyone can tell you, if you talk to any of us, you hear in our voices how much we love helping people and teaching them how to do it all,” says Liza Mendoza House. Mendoza House Own LP Fitness.
Many small businesses can thank the fair for staying afloat during a difficult few years.
“I don’t know how we got through COVID and started a business years ago,” Brown said. “It’s the number one way we build our business.”
If you missed the fair this Saturday, all vendors will be in the event center until Sunday at 5pm.
