Bringing brands, platforms and athletes together at the intersection of culture and fandom
New York and Cannes, France, January 19, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW ), a challenger network aimed at transforming marketing, is creating unique and innovative Powerful experience and activation: Sport Beach.
Stagwell presents Sport Beach at the 2023 Cannes Lions International Festival of Creativity.
Sports Beach is a different kind of beach. Created for brands, platforms and athletes to tap into sport’s cultural zeitgeist and explore the power of fans, it will also offer the opportunity to get involved in sport and have fun with the typical Cannes Lions experience.Ideally located in one of the largest Cannes The beaches, La Mandala, Sport Beach will be big venues throughout the week, with Stagwell’s 72andSunny, Anomaly, Allison+Partners, Assembly, Code and Theory, Doner, Forsman & Bodenfors, GALE, Instrument and National Research Group helping to drive the conversation. For more information, visit www.SportBeach2023.com.
“At Sport Beach, we’re creating an experience that showcases the unifying power of sport and the power of fans to drive loyalty, affinity and advocacy around the world,” said Stagwell Chairman and CEO. mark payne“There’s a reason sports are so attractive: it’s entertainment, culture, art, technology, and more. Sports are fans, and we believe fans are the future of business transformation.”
Sport Beach will bring together the world’s most inspiring creatives, brands, marketers, athletes, coaches and leagues to engage with sport, discuss the future of sport and fans, and celebrate sport’s impact on shaping global culture. From sporting events for athletes of all abilities to programming that emphasizes the power of sport to emotionally connect and engage fans, Sport Beach attendees will leave with memorable, meaningful and distinctive experiences.
Let’s play some balls!
One of the core elements of the Sports Beach event is the sporting competition where brands, media and attendees can participate, observe and enjoy some of the fastest growing and most popular sports – pickle ball, soccer, volleyball, Flag Football – Join the team to raise money for their favorite charity. Leaderboards on the Croisette will show rankings throughout the week, encouraging people to participate, win and support.
what to expect at sports beach:
- participate: Real sports and competitions for athletes and fans of all levels
- inspiration: Live Sessions with Athletes, Marketers, Creatives and Leagues
- innovation: Celebrating how technology is changing and advancing sport
- dialogue: Video and audio content created from the beach and syndicated through a freely accessible channel
How brands benefit:
- content generation stagedelivered to target audiences through free, owned and paid channels
- Custom Storytelling PlatformsShowcasing the brand’s story, goals, executives and partners
- Creative Branding Opportunitiesa unique integration before, during and after Cannes Lions to bring brand stories to life
Stagwell invites brands, sports leagues/teams, media platforms, journalists and other interested parties willing to collaborate on the ground to reach out [email protected] Want to inquire more information.
Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.
About Stagwell
Stagwell is a challenger network built for transformational marketing. We deliver creative expression at scale for the world’s most ambitious brands, combining culture-driving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united by one goal: to increase efficiency and improve business outcomes for our clients. Visit www.stagwellglobal.com to join us.
media contact
Sarah Arvezzo
[email protected]
SOURCEStagwell Inc.
