By Jonathan ‘Yoni’ Frenkel
It’s still early in 2023, and many of us are curious about which technology trends will affect our lives.
When it comes to exploring this idea, there’s no better place to see the possibilities than at the annual Consumer Electronics Show in Las Vegas, which I attended in person the first week of January.
Traditionally, the conference has focused on consumer tech, but has grown to include multiple verticals including content, media, early-stage companies, and the metaverse (and extended reality).
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This year, the addition of Web3 has also appeared in the products of many brands in different ways.
A consistent theme of the show, however, is technology as an empowering force.
While many technologies focus on finding real-world solutions for consumers (e.g., digital health, wellness tech), there are also hardware and software solutions that can empower creators in 2023.
From a VC perspective, Paul Bernard, director of the Alexa Fund, commented via email, “To invent on behalf of our clients, we are investing in metaverse, creator economy tools, XR, Web3 and other emerging trends.”
Creator Economy 2023
The latest video and audio gear on display at CES can help creators produce higher-quality content, with a focus on panels that are relevant to creators.
The “Creator Economy and NFTs” panel discussed how artificial intelligence can help empower creators and how technology can be used to drive influencer and brand relationships.
Dylan Huey, a social media influencer at USC Reach, the influencer club of USC, who spoke at the conference, noted in an email:
“Being present at CES and speaking as a creator is rewarding because brands and creators are merging these days, and creators are the CEOs of their brands. …So this show gives creators the ability to get around AR. , VR, gaming, artificial intelligence, and new hardware and software for the metaverse that supports content creation.
Jonathan ‘Yoni’ Frenkel is a content strategist and founder of YKC Media, an agency that works with venture capital firms, corporate executives and startup founders. He recently wrote for Crunchbase News about the UN Global Conference and the Clinton Global Initiative.
Illustration: Dom Guzman
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