Vitamin Shoppe just opened its first franchise in Valparaiso.
Married Valparaiso residents Rick and Rochelle Cantrell own this new store at 1805 E. Lincolnway. It offers health products such as multivitamins and other dietary supplements.
They have lived in Valparaíso for over 20 years. She is a school paraprofessional, a senior executive in the healthcare industry, and holds a degree in sports medicine from Ball State University.
“We’ve been loyal customers of The Vitamin Shoppe, who are now offering a franchise opportunity, and we’re excited to open our own store,” said Rochelle Cantrell. “Vitamin Shoppe will be our first business as a husband and wife and we can’t wait to share our passion for bringing great health and wellness solutions to our hometown.”
This specialty retailer sells a variety of nutritional products including B vitamins or fat burning supplements, herbal remedies, homeopathy, minerals, natural beauty aids and green living products. It caters to health and wellness enthusiasts, including those looking to lose weight, gain muscle, or just keep fit.
Founded in 1977 and headquartered in New Jersey, The Vitamin Shoppe is a Franchise Group subsidiary and has millions of customers around the world. It employs knowledgeable “wellness buffs” who can prefer advice on its products, including superfoods, sports nutrition, aromatherapy and CBD hemp extract.
It operates more than 700 stores in the United States and also has footprints in Asia, South and Central America.
The Vitamin Shoppe carries over 700 brands including leading national and house brands such as Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, fitfactor, fitfactor KETO, plnt, ProBioCare, True Athlete and TrueYou.
“We’re excited to partner with Rick and Rochelle Cantrell to help them build a vibrant local business and a stronger, healthier community in Valparaiso,” said Sharon Leite, CEO of The Vitamin Shopp. “With their long-standing connections to the region, they have a deep understanding of the customers here. Their personal passion for supporting the health and wellness of customers in Valparaíso has made them the trusted quality and expertise to bring The Vitamin Shoppe The ideal partner to bring to this market.”
The store will offer Instacart same-day delivery, in-store online pickup, curbside pickup, in-store mobile checkout, a loyalty program and free virtual one-on-one nutritionist appointments.
For more information, call 219-286-6908 or 219-286-6342 or visit www.vitaminshoppe.com.
