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    Tom Brady, the new-look ESPN, could change the face of sports media

    shivachetanbijjal@gmail.comBy shivachetanbijjal@gmail.comJanuary 2, 2023No Comments6 Mins Read
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    Happy New Year, sports media lovers!

    The funny thing about media and sports is you don’t know what’s going to happen. This is especially true in the chaos created by the digital age.

    This affects networks, the biggest corporations and athletes. The world of sports media is constantly evolving. By the end of the year, what we’re talking about might not even be here in the first place.

    Having said that, here are five headlines for 2023 that interest me.

    1. Will Tom Brady join Fox Sports?

    Tom Brady #12 of the Tampa Bay Buccaneers prepares for a game against the Arizona Cardinals at State Farm Stadium on December 25, 2022 in Glendale, Arizona.
    Tom Brady has a $375 million broadcast deal waiting for him if he chooses to retire, but he’s also likely to have a number of teams vying for his services after the season.
    Getty Images

    It’s a $375 million question, and more money is in…not this year.Brady can continue playing, feels more likely after his divorce Gisele BundchenHe could also retire and decide he just wants to take a year off and notify Fox Sports to keep his No. 1 spot on the senior team for a little longer. And there are some very important people who believe — even though they don’t know it — that Brady will never be on the Fox Sports booth. The theory from these guys is that Fox Sports makes so much money that Brady is just using it as a hedge against other things he might do if he stops playing.

    No matter what Brady does — just because he’s Brady — it’s going to be a big story, which is why Fox wants him in the next booth so badly Kevin Burkhart.

    2. How is the NBA moving forward?

    NBA Commissioner Adam Silver speaks to the media ahead of Game 1 of the 2022 NBA Finals between the Golden State Warriors and the Boston Celtics at Chase Center on June 2, 2022 in San Francisco, California .
    Commissioner Adam Silver and the NBA are expected to strongly consider streaming services as part of their next media rights deal.
    Getty Images

    Stay up to date with the latest sports media

    Sign up for Andrew Marchand’s Sports Clicker for the weekly Sports+ exclusive.

    The next NBA rights deal probably won’t be decided until 2023, but by the time it’s over, we’ll likely have a clearer picture of what the NBA will do after the 2024-25 season when its deals with ABC/ESPN and TNT expire.

    What’s clear is that the new deal will be different and likely involve streaming — like Amazon, Apple, or Google/YouTube. ABC/ESPN will want to keep the Finals and Big Game, but will likely accept a smaller price increase and less tonnage.Meanwhile, Turner’s future at Warner Bros. Discovery is an interesting story in itself, because david zaslav, the president of WBD, has said his firm only wants to make a deal for the future, not the past. (More on that below.)

    Others are likely to be involved too – NBC. With broadcast television making a comeback, can NBC and Peacock team up with the NBA? By this time next year, that may be gaining even more attention.

    3. What plans does Apple have for sports?

    Branding is seen at the Apple TV+
    Apple dipped its toes into sports broadcasting with its Friday night MLB doubleheader, but the company decided not to add the NFL Sunday Ticket package.
    Getty Images for Apple TV+

    We don’t like compromises, which Apple has offered so far. Sports broadcasting is still in its infancy and fairness cannot be fully judged until there is time for more action, so this is an observation, not a criticism.

    Last year’s MLB Friday night doubles game didn’t make a lot of money in Apple’s world, but, while Apple and MLB chose not to release any figures, it’s hard to believe it would be very successful.

    Most recently, they turned down the NFL’s Sunday Ticket, which would have been their entry into top sports entertainment, but it’s hard to imagine how those numbers add up to more than $200 million a year. So Apple may have been smart enough to pass.

    This year, a potentially game-changing 10-year, $2.5 billion deal with the MLS went into effect. Some in the industry thought it would be a disaster, but a global subscription might make sense for a league with global goals. If successful, this could serve as a template for Apple to try and land more games.

    However, rights deals occasionally come up. For example, while Apple could get involved with the NBA, they almost certainly couldn’t recreate a full-game subscription platform like MLS.

    4. When will ESPN make all its programming direct-to-consumer?

    ESPN cameras are seen during the game between the California Golden Bears and the USC Trojans at Los Angeles Memorial Coliseum on November 5, 2022 in Los Angeles, California.
    Within the next two years, ESPN is expected to be offered as a direct-to-consumer service.
    Icon Sportswire via Getty Images

    This is happening. It’s a matter of when, not if. If it’s 2023, it will likely be at the end of the year. By the end of 2024, I’d be very surprised if it doesn’t.

    What does it mean? ESPN will still air on cable, but it will be available directly to consumers without cable.Not just ESPN+, but a service that lets you receive all of ESPN’s great programming

    ESPN DTC will likely start between $19.99 and $29.99. And, more importantly: It opens the door to a bigger move, using all of Disney’s assets to reinvent its own portfolio of news, sports, and entertainment.

    5. What is the future of Turner Sports?

    Warner Bros. Discovery Channel president and CEO David Zaslav speaks to the media as he arrives at Sun Valley Resort for Allen & Company's Sun Valley Conference on July 5, 2022 in Sun Valley, Idaho.
    With David Zaslav now in charge of the Warner Bros. Discovery Channel, it’s unclear what Turner Sports’ strategy will be in the upcoming rights talks.
    Getty Images

    I think the answer right now is: who knows? The new boss is everywhere, from the top of its parent company Warner Bros. Discovery — Zaslav — to the head of Turner Sports — Louis SilberwasserSo at this point, acting as if this new Turner executive team is going to go about business as usual is too much of an assumption. can you? It has the potential to be, and will be, a major player in the NBA, MLB, NHL, March Madness, and golf for years to come. However, with the need to update the protocol, it is unclear how it will develop?

    Could it work with CBS in the NBA like it does with college basketball? Can it back out of a new deal, starting with the NBA? Zaslav makes it clear he can live without basketball if he doesn’t like what he hears from commissioners Adam Silver.

    something wrong. Turner has always been an understated powerhouse in the sports media. That probably won’t be the case anytime soon.

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